1. Geolocation Matching

Geolocation matching is matching predicated on a user’s location. With this kind of matching approach, an application wants a user’s permission due to their location area then suggests some nearby users.

Examples: Tinder, Happn, MeetMe, Grindr, Skout.

2. AI-Matching

They do say that a match had been produced in paradise. We state that the match had been produced by AI.

For applying an even more higher level matching method, synthetic Intelligence and Machine training are utilized. AI-matching utilizes a variety of facets for getting a match that is suitable a few of them may be predicated on users’ GPS, choices and behavior.

Note: the truth is, matching really limits users to find a perfect man or a woman. Analyze your target audience and discover which style of matching is supposed to be ideal for your dating application.

AI matching for online dating apps can be divided in to two groups:

Compatibility Matching

Compatibility matching is matching centered on users’ preferences. Often, users respond to a questionnaire where they describe their preferences and what they’re trying to find in a man or a lady. Then an application operates a mathematical algorithm based regarding the answered concerns and determines the matching percentage.

Nonetheless, the process here’s when individuals start to explain some faculties which can’t set a value uniquely. These traits may be either defined by a variety, by terms with fuzzy logic or by clusterization.

Having a compatibility matching, users are matched maybe perhaps not by analyzing answers that are certain instead by the questionnaire as a whole.

Examples: Coffee Meets Bagel, OkCupid, Hater, Clover, eHarmony.

Behaviour-based Matching

Behaviour-based matching is matching in line with the information collected from other sources besides a dating app, such as for instance different social media marketing apps, music platforms, etc. For processing and analyzing big chunks of information, you’ll need certainly to make use of Big Data analysis.

State a person would like to find a female with blond locks but no woman’s profile claims whether she’s blonde or otherwise not. That’s where image recognition may be useful. Another instance relates to NLP: supposing a lady really wants to find a person who is thinking about climbing, but no profile fits this requirement. Exactly What the machine may do is utilize, for instance, Twitter or just about any available social media marketing to collect information, type it in order to find a profile that is suitable.

Examples: Zoosk.


It really is no key there are great deal of scammers on dating internet sites. Often they may even get passed away by an user verification that is solid. This is why platform moderation is necessary.

Moderation may be conducted either manually or automatically.

For manual moderation, you’ll need certainly to employ an individual who will identify any unusual tasks on your own platform and will also be in a position to ban users for good. Plus, this individual will validate users from the initial phase of enrollment.

For automatic moderation, all you’ll need is to look for either a site which will care for your articles moderation or just integrate an appropriate API on your own dating internet site.

7) App Advertising

Building a dating app isn’t sufficient become prior to the game. You will need to market your application through various networks. In an effort to not waste cash on starting some campaigns that are pointless you must know whom to focus on and what things to provide.

Below are a few facets worth taking into consideration before promoting an app that is dating


In the event that you’ve already run the Project Discovery Phase, then you definitely most likely understand your potential audience inside away. Or even, then learn the marketplace to find out who’s making use of dating apps, just what for how old they have been.

Basically, you will need to define your customer personas, that are made-up characters designed to illustrate a type that is particular of who’s enthusiastic about utilizing or purchasing your solutions.


You will find numerous of dating apps, you will need to select a distinct segment in which you believe you’ll reach your complete potential. You are able to niche into different factors:

– variety of solution


It’s great that you realize things to market you need to find out just how to market it. That’s where you’ll be needing your Unique Selling Proposition (USP). By knowing precisely how your product or service differentiates it self from other people, you’ll be in a position to show what exactly is so excellent about this, therefore enhancing the potential for users utilizing your application.

Last but not least, the web dating industry shows a lot of possible and it is predicted to cultivate in revenue. Before carefully deciding about how to produce an app that is dating you need to evaluate your market, have to know what precisely you are likely to build: conventional, Niche, AI or Geolocation dating app. Whether you’re likely to create a mobile or an internet software, and even a website that is dating.

On the whole, whenever developing an app that is dating you ought to look at the following four facets:

  • Sort of an app that is dating web, mobile or website.
  • Monetization model
  • Core features
  • Peculiarities of creating online online dating services