Could Tencent Topple Momo as the « Tinder of Asia »?

The tech that is chinese has revealed three brand brand brand brand brand new dating apps in the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million « mini programs » allows users to look, purchase meals, play games, hail trips, make re re re re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) could be the online that is top platform in Asia. Its namesake software started off as a social network software|networking that is social}, but gradually developed in to a platform for online dating sites and real time videos.

Momo’s smaller software, Tantan, is actually a clone that is chinese of Group’s Tinder. Momo’s core software had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift suggestions or enrolled in premium online dating services on Momo and Tantan.

Image supply: Getty Pictures.

Those two businesses are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (« Catcall »), a Tinder-like application called Qingliao (« Light Chat »), and a reboot of their Pengyou (« Friends ») app as a social networking having an opt-in relationship feature.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of the time before this ubiquitous « super application » runs away from space to develop in Asia. Meanwhile, Gen Z-oriented competitors like ByteDance’s TikTok and Bilibili are attracting more youthful users, while WeChat seems shackled to its reputation being an software for older users.

A study that is recent research firm Jiguang discovered that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. Which is similar to the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a « work software, » since supervisors make use of it to keep monitoring of their staff.

To put it simply, Tencent requires new approaches to achieve more youthful users, and Momo’s streak of double-digit income development shows that online dating sites is nevertheless a market that is fertile.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established throughout the summer time, lets users talk anonymously with strangers while donning electronic masks. Male users can wear the mask for no more than five full minutes, while feminine users can wear a mask indefinitely. When a person eliminates his / her mask, beauty filters are used immediately into the real time film.

Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of the two apps. Rather , it merely provides two alternatives from the right part of every profile — someone to « like » it, and another to dismiss it.

Its primary web page shows a carousel of prospective matches, and users can scroll down seriously to see more information like a individual’s career, academic history, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software happens to be being tested for an invite-only foundation.

Image supply: Getty Photos.

Pengyou, that has been relaunched in mid-December, can be an updated form of an adult networking that is social that was discontinued. This new application resembles Instagram having its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, and individuals whom are now living in the city that is same.

Users want to confirm personal credentials to their identities, plus they can opt-in for dating matches. This approach that is subtle just like Twitter’s opt-in strategy with Facebook Dating. Like Qingliao, Pengyou continues to be being tested on an invite-only foundation.

Should Momo worry?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to achieve fresh footholds within the online market that is dating. This might be bad news for Momo, which struggled with decelerating development in MAUs and revenue on the previous 12 months: