Rachel Gomez stands by way of a rack of her clothes inside her Viva Los Angeles Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond
San Fernando Valley resident Rachel Gomez understood there clearly was too little Latina representation into the fashion industry. She pointed out that not just are there were no brands that targeted Latina females, but the majority importantly, there have been no brands that empowered them.
This is the reason Gomez chose to produce her very own brand name in the hopes of closing this tradition space. She arrived up using the notion of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their skin that is own and.
“The notion of Viva Los Angeles Bonita is a brandname that encourages you to definitely be pleased with your self, doesn’t make a difference where you originate from or exactly what your tale is or exactly just what you’ve been through, ” Gomez stated.
Gomez worked over 50 hours per week at a tillys in burbank. She couldn’t quit her retail work at that time she was the only member who https://ukrainianbrides.us/mail-order-brides had a well-paying job because it financially supported her family, and.
During her times off or after finishing up work, she’d work with the Viva Los Angeles Bonita brand name regardless how tired she ended up being. Initially, she had problems linking because of the community. Nearly 3 years in to the brand name, she’d publish each and every day on social networking and wouldn’t have sale that is single. Gomez doubted by herself, nevertheless the help of her fiance, Fredo Tovar, her family members, and her reason for she was kept by the brand going. She knew it absolutely wasn’t likely to be a simple course, but she persisted, and from time one Tovar has thought in and supported her efforts.
Gomez recalls him telling her: because I know you deserve it“ I know you really want this, I know you’re a really hard worker and I know you’re gonna make it happen, so I have your back. In my opinion in you so we are gonna making this happen. ”
Her household, particularly her grandmother, Margarita Sanchez Duran, didn’t comprehend the function for the brand to start with. Gomez spent my youth in a normal family that is immigrant informed her grandmother she wished to quit her work to market tees, but all Sanchez Duran comprehended was Gomez wished to stop her job.
When Gomez had a far better knowledge of her brand’s direction, she managed to explain it her grandmother completely. This resulted in her grandmother to totally realize and support her granddaughter; Sanchez Duran also wore a red tie-dye shirt through the brand name in a recently available Instagram tale Gomez posted on Nov. 17.
Family plays a part that is big it comes down to her brand. Gomez spent my youth talking Spanglish, where English and Spanish words are combined, that was just exactly exactly how her grandfather Pedro Duran talked, too. She implements quotes that are spanglish the brand name, like “Mujeres are secret, ” “Be The Cabrona Que No Se Dejo” and “Allergic to Pendejadas, ” which led females for connecting using the brand name.
Viva Los Angeles Bonita presently has significantly more than 200,000 supporters on Instagram, and also the follower count is growing since the brand gets to be more well understood.
Gomez seems the journey is very very long, and errors have actually guided her to find out of the brand name because it’s today. She envisions the brand’s proceeded growth inside the next 5 years and traveling more using their pop-ups inside the U.S. She really wants to keep a legacy for individuals to pursue their desires and help each other in unveiling their miracle.
“We were put right here to reside our life. Don’t live life like it is permanent because life is short-term therefore we are merely right here for a lot of time, ” Gomez stated. “Help individuals on the way and encourage anyone to have confidence in their magic. ”
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